New Delhi, Oct 13 (UNI) HPCL has become the first Oil Marketing Company (OMC) from India to mark its presence in the lubricant market in Myanmar, and to lend more visibility and awareness to the brand, a well-designed product launch was scheduled in two major cities there.
Having achieved the number one position in the domestic market, HP Lubricants sought to prove itself in foreign shore by venturing into Myanmar.
The first event on Oct 1, 2017 in the commercial hub of Yangon was graced by the Ambassador of India to the Republic of the Union of Myanmar, Vikram Misri as the Guest of Honor along with Director- Marketing Shri S Jeyakrishnan, where HP Lubricants was launched with full fanfare and the key products were unveiled.
Director Marketing in his keynote address articulated HPCL’s production and marketing capabilities, whereas the Indian Ambassador appreciated HPCL’s initiative for setting an example for other Indian companies.
The second launch on Oct 3, 2017 in Mandalay, with a very different market saw the unveiling of HP Lubricants brand and products by Executive Director-Direct Sales, Shri Rajnish Mehta.
More than four hundred participants from all the market segments covering OEM dealers, Industrial houses, Service stations, Retailers, and transporters attended the launch and related events to make it a grand success.