Bollywood

Aryan Khan turns entrepreneur with luxury streetwear brand D’YAVOL – Ropes in Shah Rukh Khan in ad film

Superstar Shah Rukh Khan’s son Aryan Khan has started something of his own. The star kid has turned an entrepreneur with a new luxury streetwear brand – D’YAVOL! The streetwear brand is a limited release by Aryan along with Leti Blagoeva and Bunty Singh.

Aryan on Tuesday announced that the drop will go live on Sunday, April 30 only at dyavolx.com. “Limited release. Don’t be late,” he wrote while sharing his brand’s first ad film. Aryan has roped in none other than his father Shah Rukh Khan for the advertisement.

Notably, the ad starring SRK also marks Aryan’s directorial debut.

The ad clip shared on Aryan’s and the brand’s Instagram page shows Aryan striking off a few words including ‘timeless’ on a blackboard. Shah Rukh Khan is then shown picking up a paintbrush from the floor. Then the label is introduced.

The ad clip shared on Aryan’s and the brand’s Instagram page shows Aryan striking off a few words including ‘timeless’ on a blackboard. Shah Rukh Khan is then shown picking up a paintbrush from the floor. Then the label is introduced.

Aryan’s latest brand launch comes just a few days after his sister Suhana Khan became the brand ambassador for makeup brand Maybelline New York. Along with her, the cosmetic giant also announced singer and entrepreneur Ananya Birla, supermodel and cop Eksha Kerung and badminton champion PV Sindhu as its brand ambassadors earlier this month.

SRK’s daughter Suhana will be seen in her debut film this year. She is starring in filmmaker Zoya Akhtar’s movie ‘The Archies’.

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