The PETA billboard campaign is a multi-city effort to spread awareness about vegan lifestyle and its positive impact on environment and even health of individuals.
Hyderabad: Ahead of the New Year, People for Ethical Treatment of Animals (PETA) in a unique initiative at encouraging people of Hyderabad to turn vegan, erected a huge billboard, appealing to make 2025 a year of compassion and change, by eating vegan.
The billboard located at Jubilee Hills, Road No 36, next to Rainbow Park, features a cow, a buffalo, a piglet, a rabbit, a goat, a chicken, a chick and lambs with the message ‘Keep Us Alive in 25’. Please, Go Vegan!”.
“Each vegan saves the lives of up to nearly 200 animals a year by simply not eating products made from their bodies”, says PETA India Manager of Vegan and Corporate Projects Dr Kiran Ahuja. “It is really that easy to save thousands of animals’ lives in our lifetimes.’
Each person who goes vegan also reduces their risk of suffering from heart disease, diabetes, obesity, and cancer, and helps prevent future pandemics. SARS, swine flu, bird flu, and likely COVID-19 all spread to humans from confining and killing animals for food. A United Nations report concluded that a global shift towards vegan eating is necessary to combat the worst effects of the climate catastrophe, PETA in a press release said.
The PETA billboard campaign is a multi-city effort to spread awareness about vegan lifestyle and its positive impact on environment and even health of individuals.
