Poor scripts lead to string of failures in Tollywood
Big stars, eminent directors and big budgets can’t guarantee success of a film and this has been proved by a string of failures in Telugu film industry after the smashing success of ‘Pushpa’.
The last four months saw several eagerly awaited movies hitting the screen but barring SS Rajamouli’s ‘RRR’ starring Junior NTR and Ram Charan, others either bombed at the box-office or registered average success. Chiranjeevi, arguably the biggest name in Telugu film industry, could not guarantee a great opening for ‘Acharya’.
Starring megastar Chiranjeevi in the lead and his son Ram Charan in an extended cameo, the movie directed by Koratala Siva was released on April 29 to a lukewarm response at the box office. Negative reviews saw a huge drop in the movie’s collection in the first four days. It disappointed even in Telugu States. In Andhra Pradesh it opened to increased ticket prices for the first week as per the policy of the state government for big-budget movies. However, so poor is the performance of ‘Acharya’ that trade analysts believe its business may end within a week.
‘Acharya’ made at a whopping budget of Rs 140 crore only grossed Rs 63.5 crore worldwide in its first weekend. Those who track Telugu films say that Acharya could end up as one of the biggest disasters of 2022. A cliched story and dated narrative without effective emotions resulted in the huge disappointment for Chiranjeevi’s fans. This was the second famous father-son duo to flop at the box-office. Earlier, this year ‘Bangarraju’ starring Nagarjuna and his son Naga Chaitanya came as a disappointment.
‘Bangarraju’ could gross only Rs 60 crore worldwide despite the hype around the father-son duo. Another big disaster this year is ‘Radhe Shyam’ starring Prabhas in the lead. The multi-lingual period romantic drama failed to live up to the high expectations. This much-anticipated movie produced with a budget of a whopping Rs 350 crore could gross Rs 144 crore worldwide from all languages combined at the end of its theatrical run.
Starring Prabhas in the role of a world-famous palmist, ‘Radhe Shyam’ in Telugu, Hindi and Tamil had hit the screens on March 11.
Despite stunning visuals, grand outdoors, visual effects, romance and good music, the movie bombed due to cliched story. ‘Bheemla Nayak’ starring Pawan Kalyan and ‘Baahubali’ fame Daggubati Rana was another much-anticipated movie to hit the screens in February.
It was a Telugu remake of ‘Ayyappanum Koshiyum’ (2020), a Malayalam language action thriller. Unlike ‘Ayyappanum Koshiyum’, which was about clash of egos between two men, it was Pawan Kalyan who dominated ‘Bheemla Nayak’. Rana’s role was played down to allow power star, as the brother of Chiranjeevi is popularly known in film circles, take the centre stage. Bheemla Nayak did a business of Rs 158.5 crore worldwide.
Romantic comedy ‘DJ Tillu’ starring young actor Siddhu Jonnalagadda and Neha Shetty in the lead also did average business. Leading actor Ravi Teja starrer ‘Khiladi’ turned out to be a flop. Released theatrically along with a Hindi dubbed version on February 11 this movie, written and directed by Ramesh Varma, could gross Rs 23.5 crore worldwide though the film’s budget was estimated to be Rs 40 crore.
Industry analysts say poor script is the main reason for many Telugu films bombing at the box office after the grand success of ‘Pushpa’. “The strength of the script makes a film successful. If somebody comes with a loose script and uninteresting script, automatically the film flops. No matter how big a star is and how good a director is, it all depends on the strength of the script. Nobody can save a film if the script is poor,” says film analyst Prabhu.
“Whatever line you take, it needs to have some interesting scenes. 10-15 interesting scenes elevate a movie. Lack of strength in the scenes is the main cause of failure. There are no other reasons because the filmmaking standards are very high, wonderful and far ahead,” he opined. The expert says one can’t blame artists for a film’s failure as all stars are proven artists. “Actor is like water which takes the shape of a vessel. It all depends on the capability of the director, how best he moulds the character and how best he creates interest in the character,” he said.
